Since 2020, Slotegrator has powered one of the most popular casinos in the Asian market, RajBet, with its platform, and today this online gambling project is one of the largest casinos in India and Uzbekistan. Let’s look into what the project offers now and how it plans to keep growing.
The rapid success of RajBet, an online casino and sportsbook brand targeting (so far) India and Uzbekistan, deserves some close inspection.
On the Rajbet website, players can bet on sports and enjoy their favorite games of chance, and they’ll also find a variety of promotions and bonuses to encourage them to sign up, play, and stay for a while. RajBet launched two years ago and is still continuing to improve its website, which will allow it to attract more new users and expand into more markets.
There are many ways to promote online gambling projects. Here, we’ll look into how Rajbet has managed to establish itself so quickly with effective localization and functional, dynamic software.
Game choice: localization with variety
Operators need to account for the full range of player expectations. A look at Rajbet’s expansive game portfolio reveals two effective strategies for attracting and retaining players: an appeal to specific tastes and a wide variety of options.
Players take into account a variety of factors when choosing games, such as mechanics, RTP, game design, and story. For some players, high RTP and low volatility are important, but some players will prefer high volatility to have bigger thrills and bigger wins after a series of losses. Others look out inventive or seasonal themes.
RajBet is focused on the Asian market, so the brand has made it a priority to satisfy the desires of gamers from this region. Players can play the most famous board games, card games, lottery games, and slots, with plenty of variations to avoid monotony. The main trend in Asia is live dealer games, which is why there are so many available on the platform.
Player preferences can vary depending on the region and demographics such as age, gender, and nationality. For example, players in Scandinavia, Egypt, and Greece enjoy games based on their own cultural myths, while in Latin America national mascots are popular. When making a list of games, always consider the preferences of your target audience. By offering the right mix of games, you can reach the largest possible audience.
Roulette, Monopoly and Crazy Time are local favorites in India, and Rajbet has multiple variations of both games, including — crucially — live dealer versions. Rajbet also has slot games based on sports which are popular in the country, such as Cricket Heroes, Kabbadi Raiders, and Football Superstar. Wherever players look, they’re surrounded by options that feel familiar.
But when they want something exotic, they also have plenty to choose from. The portfolio has a wealth of Western casino classics like roulette and blackjack and Eastern favorites like sic bo and dragon tiger, so whichever direction players turn, they have something to play. Rajbet game selection also does an excellent job of reflecting current trends; live dealer titles also include themes like Monopoly and Wheel of Fortune, and there are a few crash games as well.
Cricket is massively popular in India, putting the sport at the top of the list for the country’s sports bettors. At the same time, interest in soccer and other sports is also growing, so you can find both of those on Rajbet’s sportsbook as well. As for Uzbekistan, there are common promotions and tournaments dedicated to national celebrations unique to Uzbek culture.
RajBet’s portfolio of more than 2,500 games are integrated into the platform using APIgrator, a unique solution for fast and smooth integration of games into online casino platforms. It allows you to add games from multiple game developers in a single integration session, which saves time and costs for operators. The solution includes more than 15,000 certified games: slots, card games, live dealer games and virtual sports from 100 leading game